https://www.peterthewriter.com/about daily 1.0 2024-04-26 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1569902186989-YPJHAN9UVFXT9HMTM30A/IMG_897BAE5FDD9C-1.jpeg About https://www.peterthewriter.com/mindfuel daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529464287904-H5LNI5MD30XMM78NPVIW/MF%2BLaydown.jpg MindFuel https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529560866107-PEU8G8SM0WE337Z9Z58H/Rowe.C%26B.Mindfuel.AR.0098.jpg MindFuel https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529464164582-2EV8KSVA2BCYFNAFDWZ5/MF%2Breading.jpg MindFuel https://www.peterthewriter.com/free-ride daily 0.75 2022-11-08 https://www.peterthewriter.com/stampede-2017 daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529468977100-9ZUSI4EB11D53ASIDAZY/image-asset.jpeg Stampede 2017 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529469000168-ROOA9ATWWKO6XT94XNNS/It%27s%2Ba%2BPast%2Byour%2BBedtime%2BThing%2BMay29b.jpg Stampede 2017 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529468987364-JUYGGPNS7ILNGCBF9H4F/image-asset.jpeg Stampede 2017 https://www.peterthewriter.com/work daily 0.75 2024-04-26 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/325986d5-2734-464a-b12d-16f84f99d89c/1614893710-330w_screenshot20210302at9_30_50am.png Work - Make it stand out #RefocusTheResearch (360 / integrated) Alberta Women’s Health Foundation, ZGM https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/fc2bcc63-1b86-4b98-80d8-023fec299e13/DirecTV+Serena+Williams+hed+2021.jpeg Work - Make it stand out Wonder Williams (digital / social / AR) DIRECTV Stream, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/00de9823-aebe-4126-beac-3994b42be3ba/d09ba172-4956-415f-8c83-26ff534f60f4.jpeg Work - Make it stand out GOATbusters (digital / social) DIRECTV Stream, Ghostbusters, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/d3a77c0c-0e79-438d-87a0-09edf97c75e3/Microbrew_animation_768.gif Work - Make it stand out Two Row: Barley from Grain to Glass (digital / infotainment) Bayer Crop Science, McCann https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1571942310900-6RFFL7HNV76VW40I1NL7/FCP_PressReleaseImage.jpg Work First Chapter Project (short story) Miami Ad School, Grey Toronto https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1634236584075-QDKRCUMLGO2HZDF85UGB/rs%3Dw_1300%2Ch_800.jpeg Work “Your Cute” (opera / musical) University of Calgary Alchemy Festival, Untitled Theatrics https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1558650893936-ROS7L76M2MVN66WPPT3N/Screen+Shot+2019-05-23+at+4.34.31+PM.png Work Most Dependable Dad (digital / social) Toyota, Venture https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/baddb31b-1f70-424c-b5ea-363c5d25d533/Screen+Shot+2024-02-26+at+4.50.39+PM.png Work - Make it stand out DIRECTV x MLB (snap / AR) DIRECTV, MLB, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1616615503626-PJZBDDNY150KNS2WNIVL/Nectar-Yoga-Pauline-Holden-Photography-9617%2Bcopy.jpeg Work Nectar Yoga (branding / web copy) Freelance https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531764871815-ALB17NWIQDOIK1ZYXX35/Ed_said_hero_desk_23-1.jpg Work “Ed Said” Toronto Takeover (out of home / guerilla / ambient) Big Rock Brewery, C&B Advertising https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/550685d2-5eba-4528-8553-80d1fb8ae26e/Logo_for_NFL_Sunday_Ticket_%282023-Present%29.png Work - Make it stand out Nothing Gets You Closer (digital / social) DIRECTV Stream, NFL Sunday Ticket, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529288810585-86RMZSM5OEAA0JQJ33GG/MF%2Breading%2B2.jpg Work - Mindfuel Crew Handbook and Mission Patches (annual report) MindFuel, C&B Advertising https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/48a66a4a-7502-4b39-915c-bffd9a54bbd4/Screen%2BShot%2B2022-11-07%2Bat%2B7.44.09%2BPM.jpg Work - Make it stand out Happy Hallowdays (tinder) DIRECTV Stream, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1614640012085-DV1W1ODYZPDUO2ZRCU9G/covidad.jpg Work Mr. COVID (digital / social / broadcast) Government of Alberta, ZGM https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/5ae35709-5122-4e1e-8101-42c17096edd0/DIRECTV+The+Wives+House+hed+2022.jpeg Work - Make it stand out Get Your TV Together (digital / social) DIRECTV Stream, Real Housewives, Critical Mass https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529289232390-ETBFW9EH8DESJA1F6D7Q/Screen+Shot+2018-06-17+at+8.32.55+PM.png Work #LoveYYC Day (citywide celebration / digital / social) Calgary Economic Development x Tourism Calgary, Venture https://www.peterthewriter.com/loveyyc daily 0.75 2020-06-22 https://www.peterthewriter.com/radio daily 0.75 2021-10-14 https://www.peterthewriter.com/big-rock-coasters daily 0.75 2020-06-22 https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1529467695048-GYDDNQI7NQ9SXIEUK5H0/Craft-for-All-Coasters-Back3.jpg Big Rock Coasters 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https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766064603-YL9YGET5R3MKHIFY5H5E/20180423_121558_resized.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766083202-1846DXYSRYDFKTAR3AN8/20180423_121159_resized.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766159106-PXYRY4Q7IV1NFWLWL71B/20180423_121308_resized.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766007128-7CJ0VFYW0NZPY3V0B7LI/20180423_121237_resized.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766033870-TWL1ZIGULKZGFDWWVEH8/20180423_121223_resized.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531765896325-DXS3WKA3908KJWCTQR8P/IMG_2312+copy.jpg Ed Said https://images.squarespace-cdn.com/content/v1/5b21a18f4cde7a4c4d1f8814/1531766046533-YAYKRBT2SXJJ3G4UPN09/20180423_121433_resized.jpg Ed Said 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